Small Business Technology News #4 – Refer a friend app: New app pays people for recommending their favorite businesses to others.

Refer a Friend app – officially launched on December 15 – is aiming to turn everyday recommendations into cash. The app is designed to amplify word-of-mouth referrals for local and small service businesses –plumbers, electricians, pet groomers, stylists, etc. – and reward people who refer customers to them. Founder Ryan Zeleznak discovered an untapped opportunity and created the app to help people turn their networks into assets. “Our platform gives people the tools to create their own marketplace … and earn money for making those connections,” Zeleznak said. Users can join Refer a Friend for free and create their personal referral marketplace. Users invite professionals they want to recommend and can earn up to 10 percent commission when a referral completes a job. Professionals then pay a referral fee after a job is completed and they’re paid. The app is pitched as a simple way for people from all walks of life (stay-at-home parents, gig workers, side-hustlers, etc.) to use their personal networks to support local businesses while earning extra cash.(Source: Globe Newswire)

Why this is important for your small business:

Love this idea and love this app. For contractors, particularly independent contractors, referrals are the lifeblood of their leads. I would recommend service businesses checking this platform out and leaning into it. I’m sure more features benefitting businesses or giving them the opportunity to promote will be in the future as the company grows.